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ORGANIZE is applying new technologies and new ideas to the organ donation space.

There are almost 120,000 Americans waiting for a transplant, and 20 of them are dying every day. That’s not good enough for us. It shouldn’t be good enough for you.

ORGANIZE and its partners are doing whatever we can to register more donors, and are trying to build a system that makes it as easy as possible to do so.

The Problem

The Solution

We can decrease the organ shortage by applying smarter technologies and more creative partnerships, and advocating for data-driven policies.


Carlos Slim Foundation
Wharton University

About us


Greg Segal, Co-Founder

Jenna Arnold, Co-Founder

Greg spent the early part of his career in venture capital at Seavest Inc., focusing primarily on education technology. His life changed after his father waited five years for a heart transplant, and he left his job to commit himself full time to organ donation advocacy.

Greg Serves on the Board of Directors for A.L. Mailman Foundation and on the Board of Advocates for Human Rights First. Previously, he was a member of the Whitney Contemporaries Executive Committee at the Whitney Museum of American Art. He is also a member of President Obama's National Finance Committee.

Greg graduated from Duke University in 2006 with a B.A. in Psychology.
Jenna's formal background is in foreign policy and education. She's spent many years studying how different countries educate their youth for citizenship and global awareness. While Jenna was the youngest American working at the United Nations she built a program to educate people on issues on the UN agenda, packaging A-list celebs with global issues.

She subsequently left to launch her first social enterprise, Press Play, a boutique content creation firm that comes up with cool ways to engage audience with issues beyond themselves. Projects included TV shows (Showtime, MTV/Int'l) and strategic advising for brands and 501C3s to increase awareness and activation around target audiences.

Jenna sits on the Board of W+ and the Advocacy Lab. She graduated from University of Miami with a BSEd in 2003 and Columbia University, Teachers College MSEd in 2005.


Herb Pardes, Executive Vice Chair of
the Board of Trustees, NY Presbyterian
Gretchen Rubin,
NY Times Best Selling Author
Roger Altman, Founder and ExecutiveChairman
of Evercore. Former US Deputy Secretary of the Treasury
Reggie Love, Special Assistant to
President Barack Obama


Jamie Redford, Filmmaker, Founder &
President of The James Redford Institute for
Transplant Awareness (JRI)
Sarah Arison, Film Producer,
President of Arison Arts Foundation
Audrey Buchanan, Partner at Summit,
Director of Partnerships, Content and Digital
Nia Batts, Director, Strategic
Partnerships & Social Impact at Viacom
Paul Gollash, Founder & CEO, Voxy
Stan Freck, Senior Director, Microsoft U.S.
Public Sector Office of Civic Innovation
Mark Hanis, White House Fellow,
Co-Founder of United to End Genocide
Andrew Rasiej, Political and Social
Entrepreneur. Founder of
Personal Democracy Media.


Judd Kessler,

Resident Economist

Dmitry Koltunov,


Lev Sviridov,

Political Advisor

Jenai Kavarana,

Graphic Designer

Fagan Harris,

Strategic Advisor

Judd received a B.A. in Economics from Harvard University in 2004, an M.Phil. in Economics from Cambridge University in 2005, and his Ph.D. in Business Economics from Harvard University in 2011.

His current research includes application of social forces to worker effort, organ donation, and charitable giving. His research has appeared in general interest journals including the American Economic Review and Management Science. In 2012, Kessler was named one of Forbes Magazine's "30 under 30" in Law and Policy. Judd has co-authored academic papers on organ donation with Al Roth, winner of the 2012 Nobel Prize in Economic Sciences.
Dmitry has lead high caliber software teams for over a decade. Prior to founding Collective Catalyst, he served as CTO of a fast growing SaaS startup focused on big data analytic. Before that, he was SVP of Front Office Development for a $35bn Hedge Fund, where he built out the firm's global trading platform and risk analytics.

Dmitry is an active participant in the startup ecosystem. He is the Program Lead for the NY Chapter of the Startup Leadership Program, teaches at General Assembly, and advises various companies in NYC.
Dmitry earned a BSE in Computer Science and a BA in Economics from UPENN '03, holds a Chartered Financial Analyst (CFA) designation, and is an SLP '12 Alumni.
Lev is the Acting Director of the Macaulay Honors College at Hunter College. He has held academic appointments at The City College of New York, Case Western Reserve University, and Ethical Culture Fieldston School. Lev is a member of the New York Academy of Sciences, the World Economic Forum Global Shapers Society, and the American Chemical Society. He serves as Vice Chair of the Concord Consortium, and on the boards of Human Rights First, The City College of New York 21st Century Foundation, and on the selection panel for the Sloan Award for Teaching of Mathematics and Science in New York City Public Schools.

Lev received his B.S. in Chemistry from The City College of New York - CUNY and defended his D.Phil. in Inorganic Chemistry from the University of Oxford where he was a Rhodes Scholar.
Jenai considers herself to be a global citizen as she was born in India, grew up in the UAE, received her Master’s in Visual Brand Design from Domus Academy in Milan and her BA (HONS) in Graphic for Media Design from University of the Arts, London.

She has won numerous awards for her work including the scholarship prize at Domus Academy, Milan. Her career goal is simple; to be the best possible designer she can be whilst making a difference. Design for change is something that she is very passionate about. She has worked for Vogue, VH1, Wunderman, Coca-Cola, to name a few.
Fagan recently completed his M.Phil. in Comparative Social Policy at the University of Oxford, where he was a Rhodes Scholar. He is also a Fellow at Emerson Collective, an organization working to advance domestic and international reform efforts, where he supported the White House Council for Community Solutions. Previously, Fagan worked for College Track, a nonprofit organization working to close the achievement gap and create college-going cultures for students historically and currently underrepresented in higher education.

Fagan studied Human Rights in Criminal Justice at the University of Limerick as a George Mitchell Scholar, and was President of his class at Stanford University.

Brands we can't live without:

We have brilliant brains on our team, but lets not kid ourselves, we need amazing products to help us along the way too. These super cool brands are the backbone (and blood) of our operations and deserve a shout-out.